Pasante®

The Brand.

Pasante® was founded in 2000 and in mid 2016 was aquired by the worlds largest condom maker Karex, who have an annual revenue of £100 million and make more than 5 billion condoms per year. Their products are competitively priced and held to high quality standards, with rigorous testing and regulatory compliance.

Pasante® ran into the common challenges of selling direct to Amazon under the 1P Vendor model. This included limited control over branding direction, pricing and inventory decisions that made it difficult to grow effectively on the marketplace.

The Challenge.

Together with the Pasante® team, we worked closely as partners on an aligned strategy, so that every step of the transition and growth plan was a collaborative effort towards better performance.

The Solution.

The Impact.

We helped Pasante® transition from the restrictive 1P Vendor model to a fully managed 3P approach on Amazon which freed up their internal team to focus on product development, brand strategy and core business growth.

Smarter Forecasting

By maintaining clear and consistent communication we help them anticipate demand more accurately and coordinate manufacturing more efficiently.

Upgraded Financial Terms

We purchase and hold stock upfront rather than working with extended vendor trading terms, giving the brand greater flexibility over inventory availability and reducing dependence on unpredictable purchase orders.

Pricing Control

We gave them real control over pricing strategy and alignment with MAP policies, something that isn’t possible under Vendor Central where Amazon dictates prices.

29,139 Clicks

Our strategic listing creation and ongoing adjustments drew more shoppers into the product pages and boosted engagement from search results.

Brand New Arrival on Amazon.

How We Launched This New Product Into An Amazon Best Seller In 30 Days.

We began with a strategic, data-driven pre-launch plan that laid the foundation for rapid success. This included thorough keyword research, optimised listing content, enhanced imagery and A+ content to ensure the product was fully prepared to convert.

01

Throughout the first 30 days, we closely monitored performance and refined every element of the launch. This coordinated approach not only boosted initial visibility but also established a sustainable trajectory for long-term performance on Amazon.

03

Once live, we implemented a comprehensive launch strategy combining aggressive PPC advertising across Sponsored Products campaigns to accelerate sales velocity. This visibility strategy drove early traffic and sales momentum which is a key factor in achieving the Best Seller Rank on Amazon.

02

30 DAY LAUNCH PERFORMANCE.

1.5K+

UNITS SOLD

REVIEW RATING

NO.1

PASANTE® SELLER

1.2%

AD CTR