Pasante®
Introduction
Pasante® has been producing high-quality sexual health products since 2000. In 2016 the brand was acquired by Karex, the world's largest condom manufacturer, producing over 5 billion units per year with annual revenues exceeding £100 million. Their products are competitively priced and held to rigorous testing and regulatory standards. Despite strong brand credentials, Pasante® faced a challenge familiar to many established brands on Amazon — they were selling direct to Amazon under the 1P Vendor model, and it was holding them back.
The problem
Under Amazon's 1P Vendor model, Pasante® had limited control over the things that matter most to a brand. Amazon dictated pricing, making MAP alignment impossible. Inventory decisions were driven by Amazon's unpredictable purchase orders rather than the brand's own manufacturing rhythm. And with branding and content direction largely out of their hands, the channel was difficult to grow effectively.
The result was a brand with strong products and genuine marketplace potential, unable to realise it through a model that wasn't built with the brand's interests in mind.
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What we did
Ecomlift worked closely with the Pasante® team to transition from the restrictive 1P Vendor model to a fully managed 3P approach — collaboratively, with every step of the plan agreed together.
Pricing control restored
Under 3P, Pasante® regained full control over their pricing strategy and MAP policy alignment — something Vendor Central simply doesn't allow.
Smarter inventory management
Ecomlift purchases and holds stock upfront, replacing Amazon's extended vendor trading terms with a more predictable, flexible arrangement. The brand gained greater control over inventory availability and reduced dependence on unpredictable purchase orders.
Listing optimisation
Strategic listing creation and ongoing adjustments — keyword research, enhanced imagery, A+ Content — brought more shoppers into product pages and drove meaningful engagement from search results, generating over 29,000 clicks.
Freed up internal resource
With Amazon fully managed by Ecomlift, Pasante®'s internal team could redirect their focus to what they do best — product development, brand strategy, and core business growth.
The results
The transition from 1P to 3P gave Pasante® back what the Vendor model had taken away — control, flexibility, and the ability to grow on their own terms.
And when Ecomlift launched a brand new Pasante® product on Amazon, the results spoke for themselves.
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