Walker Tape®
Introduction
Walker Tape® is the industry leader in tape and adhesive solutions for hair replacement systems. With a commitment to quality and innovation, Walker Tape® ships products to customers all over the world and has expanded into hair extensions, fashion, and sports industries in recent years.Despite being the category leader, Walker Tape® faced a problem that was quietly undermining everything they'd built on Amazon — unauthorised sellers and counterfeit products appearing under their own listings.
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The problem
Walker Tape® was struggling to keep unauthorised sellers and counterfeit products off their Amazon listings. The impact went beyond just pricing — it was eroding customer trust, damaging brand reputation, and making it impossible to control how the brand was represented at the point of purchase.
Shoppers buying what they believed to be genuine Walker Tape® products were receiving counterfeit alternatives. Reviews were being affected. And with multiple unauthorised sellers competing on the same listings, pricing control had effectively been lost entirely.
For a brand built on quality and authenticity, this wasn't just a commercial problem — it was a brand integrity issue.
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What we did
Amazon Brand Registry enrolment
Ecomlift enrolled Walker Tape® in Amazon Brand Registry, securing the intellectual property protections that gave the brand legal standing to identify, report, and remove unauthorised sellers and counterfeit listings. This was the foundation everything else was built on.
Unauthorised seller removal
Using Brand Registry's reporting tools, Ecomlift systematically identified and reported every unauthorised seller and counterfeit listing. With proactive, ongoing enforcement, 100% of unauthorised sellers were removed — and have stayed removed.
Listing optimisation
With control of the listings restored, Ecomlift rebuilt the product pages from the ground up — keyword-optimised titles and bullet points, enhanced product imagery, and consistent brand storytelling that accurately reflects Walker Tape®'s quality and values.
Advertising strategy
A targeted advertising strategy across Sponsored Products campaigns drove increased traffic to the newly optimised listings, accelerating sales velocity and improving organic ranking position.
The results
With unauthorised sellers removed and listings rebuilt to properly represent the brand, the results came quickly.
100% Unauthorised sellers and counterfeits eliminated
20% Revenue growth in the first 30 days
9,136 Clicks driven to product pages
Superior Brand representation restored across all listings
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