How to Get More Amazon Reviews in 2026

Key Takeaways

• Violating Amazons guidelines on reviews through non approved methods will get your listings and account suspended.

• You can automate review requests using third party software tools.

• If using product inserts your review request must use a neutral tone.

• There is a clear correlation between number of reviews and sales volume.

• Reviews are the best social proof you can provide to a customer shopping on Amazon.

Ways to Get Trusted Amazon Reviews

Here are 4 ways to gain legitimate reviews on Amazon, each will contribute to giving your listings additional social proof, helping to convert customers and gain organic traffic.

1. Amazon Vine

Amazon Vine is a programme designed to help newer Amazon products, often in the launch phase. You can enrol up to 30 products per parent ASIN and Amazon will send these to ‘Vine Voices’, around 30-45 days later you will begin to gain in depth and well thought out reviews from trusted people in your niche.

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This is the most costly method as you will have to send each reviewer a product and pay Amazon to enrol in this programme. You should factor in COGS, FBA Fees and Inbound shipping costs when deciding to enrol.

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This programme is only available for products that use Fulfilled by Amazon (FBA).

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You can find a full in depth guide on Amazon Vine here.

2. Request a Review Button

In your Amazon Seller Central order page you can click ‘Request a Review’ button which will send an email to each customer asking them to leave a genuine review. This can also be automated using third party software's like Jungle Scout in large volumes.

3. Product Inserts

Product inserts are cards that you place inside packaging when your products are shipped out to customers. Amazon has very strict rules regarding this, you should familiarise yourself with these before sending;

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• The inserts must be genuinely useful and not used directly as a promotive tool. Extra product details, usage instructions or an FAQ answer section are acceptable.
• You can ask for a ‘neutral’ review on these cards but there must be no bias in your messaging.
• You must not try to direct customers away from the Amazon platform, this is strictly against the terms.
• Contact information in relation to your brand can not be used, Amazon insists customer service requests should be handled within the Amazon platform.

4. Great Customer Service

Instead of directly paying for reviews or requesting them from customers, you can indirectly build a good brand reputation through great customer service. Using this as a longer term approach can be very beneficial as customers will begin to leave reviews as they feel compelled through their great experience with you. Offering fast shipping, great product quality and descriptive answers to any customer queries can help with this.

What Not To Do

Compensation in Return for Reviews

You may not provide money or a gift in return for a review, from anyone. This encourages biased feedback and doing this can result in seller deactivation or even legal action. Some compensation examples include;

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1. Direct Payment
2. Gift Cards
3. Free Products
4. Future Discounts

Conflict of Interests

Reviewing your own listings or asking friends and family to leave reviews is not allowed. Amazon will often cross reference the delivery addresses and names on orders, automated technology may flag this and as a result action will be taken against you.

Providing Templates

Customers must leave self written unbiased reviews, therefore you cannot supply templates or suggestions as to how they should be left.

What is the Impact of Getting Good Reviews?

According to our own research and based on data from our brand partners, the following sales uplifts can be seen at each review milestone:

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As shown in the table you can see the correlation between the number of reviews and increased sales.

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Of course the rating of these reviews are also important, keeping listings above a 4.3 rating can see sale increases beyond these statistics.

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Other factors play a big role when customers decide to buy, a successful Amazon listing should be optimised for all factors.

Conclusion

While there are a number of ways to gain reviews on Amazon it must be done within the guidelines. Each of the 4 options given work well, and depending on your budget and desired timeframe, some may suit better than others.

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The ‘Request a Review’ option can get you free Amazon reviews, which may be your best option to start with. If you do have a budget to put towards this, a combination of enrolling in Amazon Vine as your launching your product with an automated tool sending review requests is the optimal set up.