Mediq®

The problem

Mediq's products were on Amazon, but they weren't being found. Without any advertising strategy in place, their listings were relying entirely on organic search visibility — and in a competitive medical supplies category, organic reach alone wasn't enough to put their products in front of the right buyers at the right moment.

The result was a catalogue of quality products sitting below the search results where customers were actually buying. Revenue was limited not by product quality or demand, but by visibility.

What we did

Listing audit and optimisation
Before activating any advertising, Ecomlift audited Mediq's existing listings — identifying keyword gaps, improving title structure, and ensuring the content was as strong as possible before driving paid traffic to it. Advertising a weak listing wastes spend; advertising a well-optimised one compounds results.

Strategic advertising launch
Ecomlift introduced a structured Sponsored Products advertising strategy across Mediq's core product range. Campaigns were built around high-intent search terms relevant to medical swabs and supplies — targeting buyers actively searching for exactly what Mediq sells.

Ongoing campaign management
Rather than setting campaigns and leaving them, Ecomlift actively managed bids, reviewed search term reports, and eliminated wasteful spend on irrelevant terms. Every pound of ad spend was directed toward terms with a genuine chance of converting.

Building toward organic growth
The long-term goal was never just paid visibility — it was using advertising to build sales velocity and review momentum, which in turn improves organic ranking position. As Mediq's products accumulated more sales history and positive reviews through the advertising-driven traffic, Amazon's algorithm began ranking them higher organically.

The results

The advertising strategy delivered immediate visibility improvements — and over time, something more valuable: sustainable organic ranking growth that continues to benefit Mediq's channel even as ad spend is optimised.

Improved Listing ranking positions across core product range

Increased Organic search visibility through sales velocity growth

Reduced Wasted ad spend through active search term management

Built Long-term organic ranking improvements that compound over time

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The compounding effect of this approach is what sets it apart from simply running ads — paid visibility drives sales, sales drive reviews and ranking history, and ranking history drives organic visibility. Each stage reinforces the next.